All your inventory in one connected place
Never miss a sale. Shopify’s inventory is synced across all your sales channels at all times.
You can now get automatic shipping and tax rates from all major carriers, saving you the hassle of calculation and giving your customers peace of mind.
Before you start setting up your Shopify store, it’s important to understand your goals. Ask yourself basic questions about your store to help you to focus your attention and speed up your setup process. You might also want to think about which pricing plan meets your needs, but remember you do not need to choose a pricing plan until the end of your free 14-day trial.
Choose how you want to sell: online or in person.
Choose which sales channels you want to use.
Think about which pricing plan you’ll need.
Before you stock your Shopify store with products, you need to enter some information about yourself and your store. Importantly, you need to set up your domain to make sure your customers can find your store online. To make things easier moving forward, you should also decide on some basic standards for your product listings and customer transactions.
Log in to your store
Password-protect your store
Name your store
Choose your legal business name and address
Add your billing information
Set a default currency for your store listings
Set a default weight unit for your store listings
Set up your domain
Organize your store
What your store looks like and what products you’re going to sell are two of the most important elements of your online store. Try a few different themes to see which one looks best, and then add some products to sell. Depending on how many products you plan to offer, adding and organizing your product listings can be the most time-consuming step of setting up a Shopify store. Be sure to give yourself plenty of time to add your products, to organize them into logical groups, and to set the necessary tax and shipping information.
Make your website look great with a theme
Add your products
Organize your products
Set up your shipping
Test your store
Before you open your store to the public, place some test orders to see how the checkout process works.
Test fulfilling and partially fulfilling orders
Test archiving successful orders
Remove your online store password to allow customers to access your store
Add other online sales channels
After your online store is functional, your sales reach might benefit from integrating some online channels with your Shopify store. There are several online channels you can add to your Shopify admin when selling online. These channels are optional, but each is highly recommended to maximize your store’s audience.
Each sales channel has eligibility requirements based on your region, your product types, and sometimes on your Shopify plan. For more details, refer to your plan’s features.
Sell with Facebook
Sell with Buy Button
Sell with Facebook Messenger
Sell with Pinterest
Promote your business
After your store is public, you need to promote it. You can improve its reach by thoughtfully defining your home page metadata and by promoting your store in all appropriate spaces.
Define your home page metadata
Promote your store
Want to discuss this page? Visit the Shopify Community
Ready to start selling online with Shopify? Try it free
In our Facebook group for online shop owners, we often see newer members asking if Shopify is worth the price, or if they should just stick with Squarespace or Wix or some other software. This tells me that people just don’t get what exactly Shopify is offering because the difference between Shopify and these programs is enormous.
The benefits of using Shopify aren’t equaled by any other software. And that’s even truer now that they unveiled the new Shopify features they’ve been working on for you lately!
We just returned from the Shopify partner conference in San Francisco, and we’re feeling excited about what Shopify has announced. Some of it is ready to go now and some are coming soon. I took notes on the features our clients are always interested in, and Shoshanna, one of our web developers, took notes on what our team can do on the back end to make your sites even more powerful.
One of the coolest things about Shopify is that you aren’t just stuck selling your stuff on your own site. You can also set your shop up to sell your products directly on other platforms, such as Facebook, Pinterest, Wanelo, Houzz, and more. They just announced that they’ve added more new channels, including one of our favorites: Instagram.
With Shopify POS, we made it easy to sell products and accept payments in person, right from your phone or tablet. Now, we’re launching brand new hardware to make it better than ever to sell with Shopify.
Our new Chip & Swipe Reader was designed by Shopify using the same passion and care that we put into our software. It’s a simple-to-use credit card reader for any style of selling. Whether you’re selling at a market, pop-up shop, or a permanent retail location, we’ve made the perfect solution to get you started.
This thing supports chips, fits in your pocket, and uses Bluetooth. You can order it right now! It’s free for new POS customers, and $29 otherwise. It looks pretty beautiful, too.
This was one of the things that impressed me the most. The Shopify team showed us that their check out performs much better on mobile than average. But with this big change, I think you’ll see a big conversion rate boost on mobile.
If your online shop is like most, your mobile shoppers have either surpassed your desktop shoppers in number, or they’re about to. But it’s hard to shop on mobile! So many bits of info to type in and maybe you’re swinging from a bus strap or you have a toddler chewing on your leg.
I’ve made a few purchases recently using Apple Pay and I loved how easy it was. Shopify Pay is going to do the same thing for your mobile shoppers. They can save their info once (via a “remember me?” checkbox) on ANY Shopify website, and then when they visit you, Shopify will have remembered their info, turning something like 16 fields to fill out into just two. I can’t wait to see how this takes off.
First, it appears that Shopify has solved online wholesale for their Shopify Plus customers. This is their enterprise-level platform, and wholesale is so important to many of our clients that I think they would be able to consider the cost of Shopify Plus as a worthwhile investment to grow the wholesale branch of their business.
If your business is not at that level, things are still looking bright for you, because there have been a whole bunch of APIs that Shopify has worked on and is giving developers access to: Order Fulfillment, and Draft Orders, in particular. That means that the somewhat hacky wholesale apps that exist today may soon be replaced with more robust apps that will do more of what you want them to do. We’re keeping our eye on that!
We also heard a lot of interesting stuff about improvements to inventory tracking, a new admin design that’s going to let you instantly share new products to social and track your marketing conversion better, improvements to check-out and to flash sales.
If Shopify is starting to sound like the right place for you, I’d love to talk with you more about your business’s particular needs, the details of moving your site to Shopify, and how we can help.
Like to give it a try yourself? Sign up for a free trial of Shopify here. That’s Aeolidia’s affiliate link (and then if you’d like, let me know you did, and if you could use any help with next steps).